Retail


THE POWER OF UPPER 2/3 CHOICE BEEF

Customers know what they’re looking for when it comes to gourmet beef, and they’ll search until they find it. Chef’s Exclusive Black Angus Beef is your opportunity to create a truly top-end private label brand. The type of beef that’s unforgettable.

Inspire loyalty. Drive profitability.

Shoppers who purchase premium beef like Chef’s Exclusive Black Angus Beef want to elevate the meal they are going to serve their family or guests.

Arrow

65% of consumers prefer branded beef

  • Brands containing Angus are rated 6.9 or greater out of 10 for perceived quality grade.
  • Angus relates much greater in the mind of consumers versus USDA Choice and Select Quality.
  • Angus has greater ratings for juiciness, flavor and palatability versus USDA Choice and Select Grades.

The effect of branding on consumer palatability ratings of beef strip loin steaks 1,2 A.K. Wilfong, K.V. McKillil, J.M. Gonzalez, T.A. Houser, J.A. Unruh, E.A.E. Boyle, and T.G. O’Quinn 3 Department of Animal Sciences and Industry, Kansas State University, Manhattan 66506

Marketing support that stands out.

Full point-of-sale offering available with the ability to customize and tailor to a private label.